Fast commerce agency Zepto on Wednesday launched Zepto Atom — a sophisticated knowledge insights platform for client manufacturers. The paid service shall be accessible to about 1000’s of manufacturers listed on Zepto’s platform, beginning Could 16, 2025, the corporate mentioned in an announcement.
“Zepto Atom intends to make use of an in-house tech-powered analytics instrument to disrupt the (Rs) 1,000+ crore Client Analytics trade in India, which is at the moment dominated by legacy multi-national corporations,” the assertion mentioned.
Zepto Atom builds on the present Zepto Model Portal, which supplies manufacturers with fundamental efficiency knowledge without cost. The brand new subscription service gives a collection of superior options, together with hyperlocal, PIN-code-level market share and model efficiency knowledge, reside metrics (up to date each minute), and Zepto GPT, a pure language processing assistant skilled on Zepto’s dataset to ship actionable insights and strategic suggestions.
Moreover, Zepto Atom will present manufacturers with superior behavioural analytics, akin to buyer repeatability, retention, share of voice in searches and homepage, and full-funnel visibility into buyer buy behaviour.
“Zepto Atom is a severe try by our class and tech groups to construct a disruptive new product within the client analytics trade in India. We consider we are able to harness the tens of millions of knowledge factors Zepto generates day by day to present manufacturers customised and real-time insights on their merchandise at a way more aggressive worth level than they’re at the moment incurring,” Zepto Co-founder and CEO Aadit Palicha mentioned. Zepto Atom shall be a separate app providing, the corporate mentioned.
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