Flipkart-owned Myntra has launched operations in Singapore, with the island nation turning into its first worldwide outpost.
The transfer is focused on the roughly 6.5 lakh-strong Indian diaspora primarily based within the city-country, and can give attention to Indian vogue initially.
“As a part of Myntra’s broader progress technique, Myntra World is poised to allow the organisation to faucet into new buyer segments and construct stronger worldwide model affinity, over the subsequent few years,” the corporate mentioned in a press release.
“With a powerful legacy of 18 years of catering to vogue aspirations, Myntra has already been witnessing notable natural site visitors to the tune of ~30k customers from Singapore to its present platform,” it mentioned.
In dialog with Newsstate24 Revenue, Chief Government Officer Nandita Sinha mentioned the corporate is open to increasing additional, however has no concrete plans up to now. “The suggestions we obtained from our direct-to-consumer manufacturers was additionally that we have to go worldwide…We can even proceed to construct and scale the platform to cater to Singapore seamlessly, propelling the expansion of our model companions,” she mentioned.
For the deliveries, Myntra World will faucet into third-party cross-border logistics providers to carry clients their orders in 4-7 days on common.
Sinha did not touch upon the influence {that a} potential Flipkart IPO could have on the corporate’s progress path. Based in 2007, Myntra is part of the Flipkart Group, which is now owned by Walmart.
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